Just spent three days working with an amazing DP / Editor who got right away what it means to shoot from the athlete's perspective while creating a web-mmercial for Helming Athletics. Also, special thanks must go out to Nate Helming and his stable of competitive triathletes who had the patience and the toughness to work themselves into the ground as we asked them to do and re-do everything a zillion times.

Helming Athletics from Vance Jacobs on Vimeo.